Inscrit le: 09 Oct 2017
|Posté le: Jeu 1 Fév - 14:29 (2018) Sujet du message: E-COMMERCE OVERHAUL
The once-mighty Best Buy is doing everything it can to turn things around, and there will be plenty of lessons to learn about the future of retail—both online and brick-and-mortar–as the company goes through its metamorphosis.
Right now, Best Buy is going through a period of flux. It has a brand new CEO in former hospitality exec and turnaround artist Hubert Joly, while founder Richard Schulze continues to try to buy back the company.
On the front lines is the recently-hired Scott Durchslag—a former Expedia exec, Skype CMO and McKinsey partner. He’s the new president of Best Buy Online and Global E-Commerce. He is overseeing all of the embattled retailer's e-commerce channels, including BestBuy.com and mobile. In an interview, Durchslag talked about his new job and what his vision is for e-commerce at Best Buy, as well as the first three steps that he has to take to get things going. These steps could also be adapted to a small-business environment.
The changes will not come in one big revamp, assures Durchslag. He uses the word "breadcrumbs," explaining that he plans to make small changes and guide consumers through them the whole way so that they understand their value.
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